1. Detoxify: Facial masks pull out debris and pore-clogging impurities from deep within the skin. While the clays dry, they act as a suction to pull out all that undesirable stuff from the deeper layers of skin. So facial masks that actually dry on the skin are actually better that the ones that do not.
2. Tone Muscles: While drying, facial masks actually give a nice workout to the muscles, which in turn tones them and this results in a taut and well toned appearance to your face
3. Nourishment: Most good quality masks are based on clays, which are mined form Earth and then purified. Clays are very rich in the minerals that are abundant on Earth and thus can improve the quality and health of skin.
4. Stimulate Cell Renewal: Facial masks based on clays can clean up the upper layers of dead skin by encouraging them to be naturally shed. One useful tip that I can share with you is to use gentle circular strokes to wash off your facial mask. So in this way you can use it like you would a lotion to massage your skin. This ensures deeper penetration of all the useful minerals, and also greater exfoliation of skin.